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Enterprise |
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| Promotion To Disseminate and Promote Recordings |
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Hosting THE JAPAN GOLD DISC AWARD |
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RIAJ established THE JAPAN GOLD DISC AWARD in 1987 and has been annually honoring artists. The awards are given
to the artists and musical products that have made profound contribution to the recording industry's development
in the year to make them recognized by many music fans, based on the objective criteria of net sales. |
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Various measures pertaining to
diffusion of recordings |
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For the development of the Japanese recording industry, we perform various measures such as supporting Japan
Music Data Co., Ltd. that creates database to be used for trial listening equipments in record stores as well
as holding various lecture meetings and seminars to enhance the public understanding about the recording industry. |
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Promotion of MUSIC GIFT CARDS |
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To increase the demand for recordings through the "MUSIC GIFT CARDS," gift certificates that can be
used nationwide to purchase music or movie software, RIAJ has conducted promotional activities in diverse ways
in cooperation with Nihon Record Fukyu Co.,Ltd. to gain market perception. |
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Research and collection of information
on recordings |
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RIAJ conducts a variety of research and studies on recordings including user attitude surveys and surveys concerning
the Internet. We also collect fundamental data and information for the recording industry such as production
figures of pre-recorded products, the number of newly released titles of recordings, and certification of Gold,
Platinum, etc., for recordings of which sales exceed particular standards within a certain period of time. |
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Publication of information regarding
the recording industry |
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We release the information via paper publications such as the monthly bulletin called "THE RECORD" which
was first published in 1956, "The Recording Industry in Japan", the yearbook covering various types
of data related with the recording industry of the year, and RIAJ website. |
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